LULAC, UnidosUS Action Fund, Mi Familia Vota and Latino Victory are funding field organizing, voter registration, trusted messengers, voter protection and digital tools to reach more than 5 million Latino voters, one of the largest coordinated Latino voter engagement efforts of the 2026 cycle

WASHINGTON —LULAC, UnidosUS Action Fund, Mi Familia Vota and Latino Victory, the four organizations behind the Vamos a Votar coalition, today announced that they have invested $22.1 million to register, inform and mobilize Latino voters ahead of the Nov. 3 midterm elections, one of the largest coordinated Latino voter engagement efforts in the country this cycle.

The coalition also launched a new set of bilingual tools and resources to help voters move from registration to participation. They include VamosAVotar.org, a digital hub where voters can verify their registration, review their state’s deadlines and voting requirements, make a plan to vote, learn their rights at the polls and find opportunities to get involved; a new online incident reporting tool backed by BRIDGE, LULAC’s largest voter protection program ever; and Nubi, Mi Familia’s AI-powered civic participation coach.

The investment anchors a broader outreach plan that runs through 2028: directly contacting more than 5 million Latino voters and increasing Latino voter participation. The coalition’s work will reach Latino communities in more than 10 states and 17 congressional districts, with significant investments in Arizona, California, Colorado, Florida, Nevada, Nebraska, New Jersey, New Mexico, Pennsylvania and Texas.

“Latino voters will decide this election. Twenty-two million dollars is an investment that will seed future work for the coalition,” said Juan Proaño, chief executive officer of LULAC. “Seventeen million eligible Latino voters are not registered to vote because for too long no one invested in reaching them. We are changing that. In a challenging fundraising cycle, four organizations came together to build something transformative for the Latino community, and we succeeded.”

“This strategic investment is already transforming and strengthening the Latino electorate by helping to register, inform, mobilize and protect Latino voters this midterm election, while planting the seeds for 2028 and beyond,” said Katharine Pichardo, president and CEO of Latino Victory. “As the second-largest voting bloc in the nation, Latino voters have the power to decide elections at all government levels and increase Latino representation by electing Latino candidates. Our power is immense, but we must harness it to ensure the headlines after Election Day announce a high voter turnout.”

“At a time when rising costs are straining working families, it is critical that we provide the resources, trusted information and voter protections that demystify the voting process and ensure every eligible voter can make their voice heard,” said Rafael Collazo, executive director of UnidosUS Action Fund. “Regardless of the political rhetoric, Latinos remain the backbone of essential industries and a driving force in our nation’s economy. Our investment reflects a shared commitment to strengthening civic participation and ensuring the communities that contribute so much to this country's prosperity have a meaningful voice in shaping its future.”

“Latino political power is built on the ground—one door knocked, one conversation, and one voter at a time,” said Hector Sanchez Barba, president and CEO of Mi Familia Vota. “This historic $22.1 million investment will strengthen grassroots organizing, expand voter protection, and help us reach millions of Latino voters. By combining trusted community organizing with innovative tools like Nubi, Mi Familia’s civic engagement coach, we are breaking down barriers to participation and building lasting Latino political power beyond Election Day.”

The investment comes at a consequential moment. In competitive races across the country, from battleground congressional districts to close statewide contests, Latino voters will decide the outcome of these elections. In states like Arizona, Nevada, Pennsylvania and Texas, the margin of victory will rest on Latino voter turnout, and this coalition is making sure they have the information and support they need to cast their ballots.

Vamos a Votar is designed to address that participation gap through sustained engagement rather than a single Election Day push. Coalition organizations are coordinating field operations and voter education, investing in registration and direct outreach, elevating trusted community voices, providing voter-protection resources, and using digital tools to help voters move from registration to participation.

The coalition is also using new technology to reach Latino voters. Nubi, Mi Familia’s bilingual AI-powered civic participation coach, launched on Oct. 1 and is designed to help people register to vote and access trusted, easy-to-understand information about voting, citizenship and Know Your Rights.

The digital hub extends that work by putting the coalition’s voter information, planning and protection resources in one place.

Protecting the vote: new incident reporting tools

New incident reporting tools. Voters can now report a problem casting a ballot, or a broader election concern in their community, for themselves or on someone else’s behalf, online at vamosavotar.org/report. The form takes about five minutes, in English or Spanish.

In the courts. Coalition partners have more than 12 cases active or pending, including challenges to congressional maps, mail voting restrictions, proof-of-citizenship requirements and the presence of ICE agents at polling places. Know Your Rights guidance, the hotlines and the litigation tracker are available at vamosavotar.org/protect.

What voters will find at vamosavotar.org

• Three-step voter toolkit: verify registration, register or update, and make a plan to vote
• State deadlines and rules: registration deadlines, early voting, mail ballot and ID rules for all 50 states and D.C.
• Know Your Rights: plain-language guidance on voters’ rights at the polls
• Report a problem: online incident form and voter protection hotlines
• Litigation tracker: active and pending cases brought or supported by coalition partners
• Battleground map: find your district and compare the candidates on your ballot
• Get Involved: volunteer, knock doors, make calls or host a registration drive
• Fully bilingual: every page in English and Spanish

Voters can visit vamosavotar.org today to check their registration and plan their vote.

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About Vamos a Votar
Vamos a Votar is a coordinated Latino civic engagement effort bringing together LULAC, UnidosUS Action Fund, Mi Familia Vota and Latino Victory to register, educate and mobilize Latino voters nationwide. Through direct voter contact, community-based organizing, registration, trusted messengers, voter education, voter protection and digital tools, the coalition is working to expand Latino participation in 2026 and build sustained civic engagement through 2028.

About Mi Familia Vota
Mi Familia Vota’s mission is to mobilize Latino power through year-round activation of the electorate and investment in local infrastructure to advance our community’s policy priorities. Mi Familia Vota is fighting for a future where Latino voices shape and advance policies that promote the health, safety, and prosperity of Latino communities across the country.

About LULAC
The League of United Latin American Citizens (LULAC) is the oldest and largest Latino civil rights organization in the United States. Founded in 1929, LULAC advances the economic condition, educational attainment, political influence, housing, health, and civil rights of Hispanic Americans through 896,972 members and 359 councils across 55 states and territories. For more information, visit www.lulac.org.

About UnidosUS Action Fund
The UnidosUS Action Fund is a 501(c)(4) that serves to promote the civil rights and interests of the Latino community in the United States. Its mission is to support legislative and electoral efforts that align with its sister organization, UnidosUS, especially those aimed at enhancing the social, economic, and political well-being of Latinos. Through various activities, including lobbying for policies that benefit Latinos, supporting candidates that champion our agenda for political office, and mobilizing voters on issues critical to their communities, such as immigration reform, education and health care. For more information, visit www.unidosusaf.org.

About Latino Victory Project
Latino Victory Project is a 501(c)(4) organization that develops leaders for public office and works to harness the Latino community’s power so that our voices are included in the policies that move our country forward. We engage Latino voters to support leaders that reflect and advance Latino values, which are American values, including good-paying jobs, immigration reform, quality education, and a clean environment, amongst other key issues. For more information, visit www.latinovictory.org.