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Building Latino Political Power: 2020 Success Story

The record breaking turnout of the Latino vote was pivotal to determining the 2020 election outcome. Early data demonstrates that Latino voters were not only crucial in the Presidential race but key to US Senate, Congressional and local races. Mi Familia Vota (MFV)/Mi Familia Vota Education Fund (MFVEF), a leading Latino grassroots organization with the largestfield operation, was an instrumental part of this historic effort. Driven by our mission to build Latino political power, we ran innovative and multi-pronged campaigns to engage Latino voters in key battleground states. By investing in Latino communities, which have been traditionally neglected and underfunded, we made a substantial difference by strengthening local infrastructures, expanding political consciousness and empowering the electorate. This report summarizes our critical work as a trusted community partner in educating, mobilizing, and empowering Latinos. Through our extensive field operations and year-round initiatives, we succeeded in activating engagement across all levels of government and in driving record turnout particularly by younger Latinos, a burgeoning political force, during one of the most unsettled election periods in modern times.

“This election once and for all dispels the outdated notion that Latino voters are a sleeping giant. Our organization, Mi Familia Vota, has proved that once you invest in our community, listen and take Latinos seriously, we will show up in record numbers making our voices and priorities heard. The decisive turnout of the Latino vote was felt at the ballot box across key battleground states. Latinos were motivated by concerns over COVID-19 economic aid, affordable higher education, home ownership, fair immigration reform and environmental safeguards. We will continue our work to build on this momentum led by younger Latinos, who are gathering the winds of political power, so that our community continues to make its mark on the electoral landscape well into the future.”

Héctor Sánchez Barba

Executive Director and CEO, Mi Familia Vota