Vice President, Strategic Communications


Vice President, Strategic Communications

Employment Type: Full-time, exempt
Location: Washington, DC (Some travel required)

The Organization:

Mi Familia Vota / Mi Familia Vota Education Fund (MFV/MFV EF) is one of the premiere Latino civic engagement organizations in the country with a trained and skilled staff working within the Latino community and with its allies to promote social and economic justice through increased civic participation. We do this by expanding the electorate through direct and sustainable citizenship, voter registration, GOTV and issue organizing in key states; forming and supporting key alliances at national, state and local levels to increase civic engagement; providing technical assistance and support to other organizations; and increasing public support for full civic participation in Latino and immigrant communities. Mi Familia Vota is a national 501(c)(4) non-profit organization, and Mi Familia Vota Education Fund is a 501(c)(3).

The Position:

Reporting to the CEO and Executive Director, the Vice President of Strategic Communications, will play a critical role in positioning Mi Familia Vota (MFV) – the nation’s leading progressive Latino civic engagement organization – as the go-to source and thought leader in Latino civic engagement. Based at the National Office in Washington, DC, MFV is seeking a bilingual communications strategist who is dynamic, articulate, a team-player, creative, and committed to advancing policies that improve the lives of Latinos. This is a pivotal position requiring exceptional leadership, writing, quality assurance and engagement skills with national, state, local, trade print and electronic media and key stakeholders.

This individual will build, develop and guide a talented communications department staff responsible for helping MFV’s team educate advocates, the media, policymakers, and the public at large about ways to solve some of the Latino community’s toughest problems and linking these to the importance of civic participation.

This is a great opportunity for someone eager to play a role in tackling touch issues like economic inequality, racial and gender pay gaps, healthcare, immigration, environmental justice, voter protection, and political power.


• Leads MFV’s external communications and dissemination strategy (media relations, digital publishing, dynamic web content, social media, digital engagement, emails, videos, podcasts, and events), ensuring that working people have a voice in the public debate on MFV’s priority issues and that MFV, its team, and its research shape that debate;
• Together with communications team and senior leadership (CEO, COO, Chief Development Officer), develops and executes strategic communications and donor outreach plans to amplify MFV’s work on the ground and tie it to a national narrative;
• Establishes and maintains communications policies, protocols and procedures that prioritize public engagement and promotes work with State Directors – MFV’s cross-functional leaders on the ground – to develop new communications programs and initiatives at the state level;
• Oversees and directs communications team members (and consultants when appropriate), implementing MFV’s external communications, evaluating processes and results in order to maximize impact while safeguarding MFV’s reputation as the go-to source for high-quality research on Latino kitchen-table issues and voter engagement;
• Engages the communications team in designing and deploying new communications tools and external relationships to reach new audiences at the national, state, and local levels while increasing the engagement of current audiences;
• Develop creative story angles and consistently secure coverage in high-impact print, broadcast and online media outlets;
• Ensures effective development, implementation and evaluation by measurable metrics of public relations and donor-outreach plans;
• Reports to MFV’s CEO and participate in the determination of organizational goals and projects as a member of MFV’s senior leadership team that includes the COO and CDO;
• Serves as a strategic partner and internal consultant to research, development, and government relations staff, providing them with guidance and products that help them reach their intended audiences and meet their goals while ensuring unified, consistent, and effective messaging aligned with organizational priorities;
• Provide coaching and talking points to leadership on media inquiries and, when needed, lead media training for internal and external MFV spokespeople;
• Designs and prepares Annual Report and reviews and edits internal and external documents for MFV departments.
• Identify effective strategies to achieve organizational and department communications goals.
• Identifies opportunities to achieve goals for various stakeholders and prioritizes projects appropriately to meet deadlines.
• Develops and executes integrated communications plans in-line with agreed upon goals. Works closely with State Director and Key personnel team members to ensure alignment of messages and timelines.
• Ensures activities conform to legal standards, including but not limited to media compliance.


• Bachelor’s degree with at least 7-10 years of public affairs experience and demonstrated leadership in communications strategy preferred, preferably in a mission-driven environment.
• Knowledge and expertise in communications, journalism, media relations, digital strategy, social media, print and digital publishing, editing, and email marketing.
• Must be able to cogently explain complex public policy and Latino civic engagement issues to a diverse audience.
• Excellent public engagement and interpersonal skills and ability to work with a variety of constituents, including high-level policy officials, academics, executives, donors, employees, and many other parties. Proven ability to work with senior-level executives, both internal and external.
• Strong foundation in Latino issues advocacy, progressive policy issues and civic engagement concentrated in MFV’s areas of specialization.
• Exceptional management skills to create and direct a creative communications team and strong organizational, budgeting, and staff development skills.
• Excellent writing, editing, and verbal communications skills. Attention to detail essential.
• Strong experience managing web platforms for public relations, social media, and content management.
• Capacity to build trust, confidence, and consensus around priorities within the department, across departments, and with partner organizations.
• Facility with handling multiple long- and short-term projects, and the capacity to change focus based on organizational needs.
• Ability to travel as necessary.
• Ability to be flexible with schedule, working evenings or on weekends as needed to meet tight deadlines. (However, MFV values work-life balance, and staff are discouraged from working long or irregular hours on a routine basis).
• Bilingual in English and Spanish.
• Excellent organizational skills and the ability to meet deadlines
• Demonstrated ability to use social media channels effectively to deliver marketing content
• Experience creating targeted content that generates measurable ROI

Preferred Qualifications:
Experience with Non-Profit Organizations


Salary: Annually commensurate with experience.
• Additional commensurate package. Mi Familia Vota offers a competitive benefits package, including flexible work hours, paid time off, Life insurance and optional 401K.

TO APPLY: Send resume, cover letter and a list of 3 professional references with contact information to Olga Barela, Director of Human Resources at mfv.hr @mifamiliavota.org. Calls will not be accepted. Position open until filled.


Mi Familia Vota is an equal opportunity employer. We encourage women, people of color, immigrants, people with disabilities and LGBT candidates to apply. Mi Familia Vota, does not and shall not discriminate on the basis of race, color, religion (creed), gender, gender expression, age, national origin (ancestry), disability, marital status, sexual orientation, or military status, in any of its activities or operations. These activities include, but are not limited to, hiring and firing of staff, selection of volunteers and vendors, and provision of services. We are committed to providing an inclusive and welcoming environment for all members of our staff, clients, volunteers, subcontractors, vendors, and clients.


This Job descriptions is not intended as and does not create an employment contract. The organization maintains its status as an at-will employer and employees can be terminated for any reason not prohibited by law.

This job description has been reviewed in an attempt to illustrate the jobs functions and basic duties, in addition to “peripheral tasks‟ or that could generally be considered “other duties as assigned”. In no instance, however, should the duties, responsibilities, and requirements be
interpreted as all-inclusive. Additional functions and requirements may be assigned by supervisors as deemed appropriate. Requirements, skills and abilities included have been determined to illustrate the minimal standards required to successfully perform the positions.