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Reed Awards Presented to Mi Familia Vota

02.22.2019

For Immediate Release
February 22, 2019
Contact: Karina Martínez at karinam@mifamiliavota.org or 858/752-1262

Reed Awards Presented to Mi Familia Vota

Mi Familia Vota earns awards for civic engagement work

Mi Familia Vota was awarded four Reed Awards, including “Non-Profit Grassroots Organization of the Year.” The Reed Awards are the “Oscars” of political campaigns; they embody excellence in political campaign work.

The “Non-Profit Grassroots Organization of the Year” award reflects the hard work of field – registering voters, providing citizenship workshops, and organizing the community- in coordination with communication staff efforts to maximizing outreach efforts in the Latino community in preparation for the 2018 midterm elections, MFV registered to vote over 82,000 people and led the “USA Tu Poder” and “Show Up” digital campaigns that reached millions of Latinos through television, radio, and social media. See more election work highlights here.

Below are the awards that were given based on the work from Mi Familia Vota:

  • Award: Non-Profit Grassroots Organization of the Year
  • Award: Best Lit Piece – Democratic /  Partners: Solidarity Strategies
  • Award: Best Web Video in Expenditure- Independent Category  /Partners: Benitez Strategies, Cultura Colectiva, Environmental Defense Fund
  • Award: Best Spanish Language Direct Mail Piece / Partners: Solidarity Strategies

Many partners were involved in serving the Latino community through our civic engagement work. MFV earned an award for mobilizing Latino voters to act on climate change in partnership with Benitez Strategies, Cultura Colectiva, and the Environmental Defense Fund. The Reed Awards granted us the best “Best Video: Expenditure – Independent/Other” for the “Protect Madre Tierra” video.

The final two Reed Awards were granted for best literature pieces that were designed with Solidarity Strategies. The “Best Literature Piece – Democratic” and “Best Spanish Language Direct Mail Piece” flyers were distributed throughout our community to increase voter participation and voter education

In addition, MFV was nominated for three Reed Awards for our “Trumpadas” ad, which featured a dramatization of President Trump’s assault on the Latino community with a message that our votes and civic participation can stop the attacks. The ad, produced by Cesar Martinez of Mas Consulting, was broadcasted on Spanish language television, by radio and through social media – 5.8 million Latinos were reached through television alone.

Mi Familia Vota continues to build political power by investing in our youth and Latino community. Post election efforts include advocacy work on immigrant rights, paid family leave, the census, and the environment, with a vision for the 2020 elections.