Mi Familia Vota Promotes Latino Vote Through Bilingual Latino-led Digital Voter Campaign

For Immediate Release
September 12, 2018
Contact: Karina Martínez | Karinam@mifamiliavota.org

Mi Familia Vota Promotes Latino Vote Through Bilingual Latino-led Digital Voter Campaign

Uniting a diversity of community trailblazers, the USA Tu Poder campaign aims to embolden Latinos to use their voting power

WASHINGTON, DC —  Mi Familia Vota has partnered with Latino leaders from diverse backgrounds to launch USA Tu Poder, a campaign designed to galvanize Latinos to own their Americanness and to unite in the electoral process by voting to steer the direction of this country toward better representation.

The campaign is headed by renowned broadcast journalist, Maria Elena Salinas, with actress and activist, Diane Guerrero, heading the “Show Up” segment of this campaign that targets millennials.

“A new opportunity for Latinos to make their impact on our country is approaching: the midterm elections on November 6th will offer the chance to vote for leadership and laws that directly impact our communities and our nation. We are undertaking this unique non-partisan Latino driven and Latino focused initiative because want our community to see itself reflected in election campaigns and to understand that its voices and votes matter, ” said executive director of Mi Familia Vota, Ben Monterroso, during a news conference at the National Press Club.

Latino leaders who joined Monterroso and Salinas in the discussion of the potential impact of the USA Tu Poder campaign included political media strategist and president of MAS Consulting group, César Martínez; Matt Barreto, cofounder of the national polling and research firm, Latino Decisions; and Ximena Hartsock, cofounder of Phone2Action. USA Tu Poder campaign PSAs and digital resources were debuted, along with a clip of the Show Up campaign featuring Guerrero. Voter information and messaging will be streamed through various platforms such as Facebook, Spotify, Instagram, television, radio and more. The press conference was streamed live via Maria Elena Salinas’ Facebook page and Diane Guerrero released a video through her Instagram.

“This campaign is inclusive of all Latinos and we want our country to operate in the same way because we are Americans too. We are very proud to be Latino, and that should be an impulse to participate in elections because we need to be represented and it is our responsibility to vote,” stated Maria Elena Salinas

“By uniting through voting, the Latino community can strengthen its political power,” said Martínez, the political consultant.

“When it comes to the mid-term elections we are lagging behind other groups of American voters in terms of showing up to vote. This has to change,” said Martínez. “This is our country too, and we have the responsibility,  as citizens, to be active players in the election  process at all levels of government — from City Hall to the State Legislature to Congress — because it all boils down to this: ‘El que vota es el que tiene el poder; es el que manda.’ This means that the one who votes is the one who holds the power; calls the shots. That’s why this campaign is about telling Hispanic voters: “USA tu poder.”

Diane Guerrero was unable to attend the press conference but said in a statement,  “Millennials are poised to make an impact in the upcoming elections, if they show up to vote. Latino millennials, especially, have the opportunity to make their mark; they account for 44% of Latino eligible voters. Showing up is the only way that we’ll be represented and it’s the best way to take a lead on so many issues affecting our country today.”

Voter outreach will be targeted at Latinos through the tech and social media platforms that they most use. Ximena Hartsock, cofounder of Phone2Action, explained, “As a Latina tech entrepreneur I am incredibly proud that my company, Phone2Action, has the opportunity to play a role in this key effort to increase civic participation in this election. Latinos are the fastest adopters of smartphones and by making information about elections accessible on mobile we are making it much easier for Latinos to exercise our right to vote. Voting is power and our community will show that power at the polls this November.”

In addition to the digital voter messaging, USA Tu Poder leaders, including Salinas, will be present during GOTV field activities across the country, activities which include door knocking, community voter registration events, as well as hosting town halls to boost community engagement.

“The willingness of Latino leaders to serve our community demonstrates the spirit of unity that we’ve developed in the face of so many attacks against the Latino community. This campaign is about unity, inclusion, and proper representation. We are especially proud that two distinguished Latinas with a passion for our community will be the faces of our GOTV efforts. They are speaking from the heart when they ask each individual to show up or when they urge, USA tu poder,” Monterroso added.


Mi Familia Vota is a national civic engagement organization that unites Latino, immigrant, and allied communities to promote social and economic justice through citizenship workshops, voter registration, and voter participation. Mi Familia Vota has operations in Arizona, California, Colorado, Florida, Nevada, and Texas.