Mi Familia Vota Announces Veteran Latino Operative Hector Sanchez Barba as New Executive Director & CEO


For Immediate Release

Contact:  Anthony Perez at aperez@rabengroup.com I 714-623-2650



Mi Familia Vota Announces Veteran Latino Operative Hector Sanchez Barba as New Executive Director & CEO

Sanchez will lead MFV Team with ambitious plans to mobilize Latino voters in key battleground states for the 2020 Election


Phoenix, AZ — Mi Familia Vota (MFV), a national Latino civic engagement organization, announced today that veteran Latino advocate Hector Sanchez Barba will join the organization as Executive Director and CEO. Sanchez has been recruited by MFV to lead the organization in advance of the 2020 census and presidential election, joining the organization from the Labor Council for Latin American Advancement (LCLAA) where he served as Executive Director. Building on the incredible success of lifting up the voice and power of the Latino community over the last 19 years, MFV begins a new chapter of growth under the leadership of a respected and talented leader to mobilize Latino voters at this critical time for our nation. 

“We are honored to have Hector join us in our mission to mobilize communities, educate voters and families, and empower those underrepresented in civic participation,” said Marcelo Gaete, President of MFV’s Board of Directors. “As a former community and labor organizer, and a leader who has led large-scale policy campaigns to advance the rights of Latino communities, Hector brings the skills and experience needed to lead Mi Familia Vota into 2020 and beyond, making sure our community is not taken for granted in elections and all forms of civic participation.” 

“We know what works: being in communities and listening to their needs,” said Gabriela D. Lemus, PhD, President of the MFV Education Fund Board. “Mi Familia Vota has the infrastructure necessary to meet voters where they are and act in response to what the local Latino community needs.”

MFV runs active voter registration, youth engagement, and citizenship programs in six states with significantly large Latino populations, including Arizona, California, Colorado, Florida, Nevada and Texas. Across these six states, over 5 million Latinos are currently eligible but not registered to vote. Together, these states will play an important role in defining the outcome of the 2020 election, and MFV has built an extensive infrastructure on the ground to mobilize Latino voters and make the Latino vote a decisive factor in choosing the occupant of the Oval Office in 2021.

“We have worked with both Mi Familia Vota and Hector for many years and it’s very welcome news for the Latino community that this amazing organization and this dedicated and principled leader are joining forces. We look forward to continuing our work with MFV and now Hector to ensure that Latino voters are heard and are empowered to act in the 2020 election,” said Janet Murguia, UnidosUS President and CEO.

“Going into the 2020 presidential election, we need strong leaders at the forefront of our Latino civil rights, organizing and political organizations,” said José Calderón, President of the Hispanic Federation. “Mi Familia Vota could not have chosen a better leader to spearhead its essential work than Hector Sanchez. He is someone I have had the great privilege of working with for over a decade and I know that Hector will make sure that Mi Familia Vota is ready to lead and uplift our community during these challenging times.” 

“Hector Sanchez is absolutely the right person to lead Mi Familia Vota at this critical time,” said Thomas A. Saenz, MALDEF President and General Counsel and NHLA chair. “Hector is tireless in his commitment to do what is necessary to increase the profile and political clout of Latino voters throughout the nation; his skill and energy are just what we need in the face of the serious challenges posed for our community.”

“We are thrilled for Hector Sanchez to step into the role of Executive Director and CEO of Mi Familia Vota,” said Alexis McGill Johnson, Acting President and CEO of Planned Parenthood Federation of America. “Hector is a longtime supporter of Planned Parenthood and new board member, and we have seen his commitment to the fight for social and economic justice firsthand. He is a fierce advocate for the Latino community and we are so grateful he is taking on this role to build power among his community, expand access to the right to vote, and fight back against relentless attacks, during such a critical time for his community and for the movement.”

“I’ve had the privilege of working with Hector Sanchez Barba up close. He is a relentless champion of worker, civil and immigrant rights. His determination lifted LCLAA to new heights and I have no doubt he will bring that same energy to Mi Familia Vota. I look forward to continuing to fight side by side with Hector to achieve justice and prosperity for all working people” Richard Trumka, President AFL-CIO.

In 2019 alone, MFVs efforts have registered over 18,000 voters, with an additional 10,000 expected by the end of December. In 2020, the organization aims to register over 106,000 new voters across Florida, Arizona, Texas, Colorado, California, and Nevada.

“I am honored to join this organization at a watershed moment for our nation,” said Hector Sanchez Barba, Executive Director and CEO of MFV. “With the 2020 census around the corner and presidential election just one year away, the time is now for Latinos—nearly 20 percent of the US population—to make it clear that the issues that matter to our community are critical for the future of our nation.”

With discrimination and violence against Latino communities on the rise across the United States, the 2020 elections will be critical for Latino voters. Currently, more than 12 percent of the American electorate is Latino, with voter registration and turnout increasing rapidly in the past five years. MFV’s efforts throughout the next year will have national implications for the outcome of the 2020 elections and census. 


Mi Familia Vota is a national civic engagement organization that unites Latino, immigrant, and allied communities to promote social and economic justice through citizenship workshops, voter registration, and voter participation. Mi Familia Vota has operations in Arizona, California, Colorado, Florida, Nevada, and Texas.