Mi Familia Vota Announces Bilingual Latino-led Digital Voter Campaign


For Immediate Release
September 10, 2018
Contact: Karina Martinez | Karinam@mifamiliavota.org


Mi Familia Vota Announces Bilingual Latino-led Digital Voter Campaign

Uniting a diversity of community trailblazers, the USA Tu Poder campaign aims to embolden Latinos to use their voting power

WASHINGTON, DC —  Mi Familia Vota has partnered with Latino leaders from diverse backgrounds to launch USA Tu Poder, a campaign designed to galvanize Latinos to own their Americanness and to unite in the electoral process by voting to steer the direction of this country toward better representation.

The campaign is headed by renowned broadcast journalist, Maria Elena Salinas, with actress and activist, Diane Guerrero, heading the “Show Up” segment of this campaign that targets millennials. The pair are expected to reach diverse groups of Latinos, crossing generations and highlighting the role of female Latina leadership in mobilizing voters.

A press conference will be held on Tuesday, September 11 from 10am to 11am at the National Press Club in the Zenger room. Latino leaders will discuss the potential impact of the USA Tu Poder campaign as it will target Latinos through Spanish media as well as by introducing campaign content through the tech and social media platforms, from Instagram to Spotify, that Latinos most use.

Media are encouraged to attend and should RSVP to Karina Martinez at karinam@mifamiliavota.org or 858/752-1262 or RSVP directly here.

WHAT: Mi Familia Vota Announces Bilingual Latino-led Digital Voter Campaign, USA Tu Poder

WHEN: Tuesday, September 11, 2018

WHERE: National Press Club, Zenger Room

529 14th Street NW, Washington, DC, 20045

WHO: Press conference speakers will include Ben Monterroso, executive director of Mi Familia Vota; Maria Elena Salinas, USA Tu Poder figurehead; political media strategist and president of MAS Consulting group, César Martínez; Matt Barreto, cofounder of the national polling and research firm, Latino Decisions; and Ximena Hartsock, cofounder of Phone2Action.

In addition to the Latino trailblazers speaking at the press conference, media representatives from Spanish media outlets, including Univision, Entravision, and Telemundo, will be present in support of the campaign and the Latino community.

The USA Tu Poder digital voter campaign will complement the GOTV ground efforts led by Mi Familia Vota in Latino communities across the country. Field activities planned by Mi Familia Vota include door knocking, community voter registration events, citizenship workshops, and town halls.


Mi Familia Vota is a national civic engagement organization that unites Latino, immigrant, and allied communities to promote social and economic justice through citizenship workshops, voter registration, and voter participation. Mi Familia Vota has operations in Arizona, California, Colorado, Florida, Nevada, and Texas.